I just read this. My opinion on marketing/comms people has taken a knock recently after seeing some shoddy work (not where I work incidentally). But this is pretty shocking given this is an asset worth upwards of £600 million.
Here are some quotes:
brochure wrote:A new train station has been
confirmed for Bow Street, Wales and
a total investment of £3.95m from the
Department for Transport which is set
to be complete by March 2020.
First of all, that sentence isn't proper English. Second, why are they telling us about a small station in Ceredigion, around 100 miles or so from Cardiff?
brochure wrote:Works are progressing on phases
two and three of the 265,976 sq ft
scheme which will include a new
£120m headquarters for BBC
Cymru Wales, and are scheduled
for completion by 2018
Erm, what scheme? I know what it is, but the brochure just says this without saying the scheme...
brochure wrote:After 10 years of deliberation, Cardiff’s
bus station plans have been approved
and works are due to start in April 2018.
The mixed use development is set to
include a 14-stand bus station, retail
space as well as offices and apartments.
Who on earth thought it would be good in a marketing brochure to talk about 10 years of deliberations being required for a bus station?
Did noone at Intu spot this? Noone at St Davids management team? Its just shoddy and if I were an investor at Intu, I'd be disappointed. And a manager, ashamed.