Tue Nov 26, 2019 11:39 pm
The Ted Baker store on Lower Grand Arcade has opened on an 18 month lease. The team referred to it as a trial standalone store rather than a pop-up shop. Apparently Ted Baker have always had a strong customer base in Cardiff, who have always remained loyal to the Howells concession, however with the uncertainty of House of Fraser and the declining footfall within Howells, Ted Baker decided to trial a standalone location. The entire Howells team have moved across to St Davids and have already seen their Howells move across as well. According to the store manager, Ted Baker was always the top performing concession within House of Fraser Cardiff and providing the store matches sales the concession sales, they will remain open following the temporary lease.
Bon Marche are the latest St David's casualty. They are currently holding a closing down sale on Town Wall South.