Wed Jan 11, 2017 6:39 pm
Thats a shame. I quite liked nipping into that store for Christmassy trinkets.
But I guess that was the problem - its upper level selling such trinkets probably did reasonably well, albeit heavily reliant on seasonal trade. The larger basement used for selling furniture probably did rather less well. It was pricier than Ikea and the likes of DFS, Harveys, etc. And it didn't form part of people's itinery for such shopping - which is very "out of town" in South Wales. One of the reasons why John Lewis's sales in Cardiff are so low on a comparable basis with other stores is the poor showing of homewares and electronics. People in South Wales just don't have a habit of shopping for these in city centre or department stores anymore.
BTW, how popular is Jack Wills Cardiff? Its quite a small store but has never looked that busy when I've looked in? And would I be unfair in thinking that rather like Superdry the brand has lost a little of its allure by becoming somewhat too ubiquitous? Has it actually got that much longeivity?